The Most Powerful & Underestimated Business Strategy is Gratitude

“Feeling grateful or appreciative of someone or something in your life actually attracts more of the things that you appreciate and value into your life.”   –Christiane Northrup

The professional development books are full of business advice such as goal-setting, networking, blogging, etc., etc.  I regularly read the books and listen to the CD’s and I enjoy learning all of these valuable strategies. But over time, I’ve come to realize there is one strategy that trumps them all for both business and personal success . . . and it is the simplest one. Gratitude. Let me give you an example of the ripple effects of this wonderful gesture.

A few weeks ago, John Kangles, President of EFS Clean Building Services, shook hands with Jeff Booke, the C.O.O. of Talisman Centre. John shook Jeff’s hand to thank him personally for choosing to do business with us. It is our work with the landmark Talisman Centre in Calgary, that has helped us gain credibility and profile in the cleaning services industry. Our pride in this well respected athletic training facility and our gratitude for the partnership was shared with Jeff.

Shortly after this encounter, John was told how Jeff Booke kicked off the annual Talisman Centre staff meeting with a story. The story Jeff told the hundreds of staff members was the conversation he had with John. He told how one of their service providers stopped him to thank him for his business and to remark on the great pride of working with the prestigious facility that is Talisman Centre. Jeff then explained to his staff that when this type of respect and gratitude comes from someone outside the organization, it is a great reminder to have that same pride and gratitude for where they work everyday.

A simple compliment paid to our client resulted in a powerful trail of gratitude and respect. This trail not only came back to our business, but also extended out to a large group of Talisman employees.

We often think about what and who we are grateful for, but we often don’t verbalize these feelings. As William Arthur Wardso wisely said, “Feeling gratitude and not expressing it is like wrapping a present and not giving it.

Putting these thoughts into action and sharing your thankfulness, particularly with those who provide it, will be the best business decision you can make.


EFS Clean Building Services is Calgary’s “Grateful” and “Green” Commercial Cleaning Company. Our services include commercial cleaning, post-construction cleaning, quality assurance inspections, ceiling restoration and hard surface restoration. Let us help by calling 403-949-3344 or send us a message on our Contact Us page.